The much talked about Caffeine algo update is released today and most SEO’s are on the edge of their seats, waiting to see what this will mean to their websites.

It is expected to reduce the phrase “It will take 6 months to index your new site”. In theory new sites should be in the listings as soon as they are indexed. Twitter posts will be just about live. Actually, you should be able to watch them. If you Google “caffeine google” right now and probably for the next week or so you will be able to see the Twitter results scrolling along. Which makes it pretty hard to game in terms of getting a static ranking for a tweet.

Does this mean the end of the “Google Sandbox”?

It’s hard to tell. Really I think Caffeine is just going to pull in more news and social media results, that is results that are following a trend, rather than make much of an impact for business to business websites where the content only changes monthly at best.

Of course we will be experimenting with some of our sites to see how we can benefit from this new change.

Another contender for the hottest 100 web design: Grow Collective

This site provides an interesting column layout which is carried throughout their site. I’m not sure it works so well throughout the rest of the site, but it makes me want to read everything on the home page.

It’s so nice to feel we’re not alone. This cartoon from The Oatmeal has happened to us and if you’re involved in any kind of web development I’d hazard a guess it’s happened to you to. If you’re feeling frazzled by your clients this might make you feel better:

http://theoatmeal.com/comics/design_hell

I’ve just read an article by Axandra, the people who make IBP the do-it-yourself SEO software. This article is a concise and easy way to explain to customers the different approaches needed in SEO depending on the level of competition. It also outlines the importance of links when trying to achieve a top ranking on a competitive term.

It reiterates the importance Google places on incoming links, so let me repeat again, if you want to go after a competitive keyword term then you better have a lot of high quality links. For help on link building visit our link building packages.

Enough talk, go and read the article.

Google’s CEO, Eric Schmidt, discusses how he sees the future of the web. The clip below is a 6 minute excerpt TechCrunch cut as the meat in the sandwich.