I’ve just read some of Jill Whalen’s articles she’s started writing for TalentZoo and they are great. I wish I had the time and patience to write such in-depth articles. I hate re-inventing the wheel and she’s already done it so I can just share the link with you and pass on some of the love (and guidance).

From these first two articles, it looks like you will be able to SEO like a pro once you’ve read all her articles.

So far there’s:

Part One – Hunting for Keyword Phrases

Part Two – Creating a Keyword Phrase Map

And if you want to listen to Jill, you can download her podcasts on the emarketing talkshow

Actually you should, she sounds nothing like you’d expect from her photos. It’s like listening to your 8 year old niece talk about SEO…

I was just reading that demographic bidding is now available for AdWords, so I’ve logged into my account and there’s a red message. URL displays must match their destination. How the hell is that going to work for a url like one of my clients:

http://www.butcherman.com.au/index.php?cPath=6&osCsid=e27f6903696dc48966cbe0ce7b83829e

Does this also mean the death of affiliates using PPC? It reads like you can still have slightly differentiating display, destination and landing page URL’s, however with mention of affecting your quality score and the closeness of the match it sounds like it’s going to be a factor in getting a decent score. Read it straight from the horse’s mouth https://adwords.google.com/support/bin/answer.py?answer=91451&hl=en_US

Anyway, back to the demographic bidding, I’ve logged on to see if I can not show my ads to a non-buying audience under 20 only to discover I can only use the feature if I turn on crappy content network ads. Right, as users have avoided and turned off the content network, Google now implements a really useful tool to bring people back to using it. Clever, very clever…

In a press conference this morning at the Opera House, Eric Schmidt announced an alliance between Google and Optus which will bring Google search to Optus Zoo. This will mean Google is building their footing in the mobile market here…just waiting for them to jump in bed with Telstra then that would be about 80% of the market…

Google Press Release

In other Google news, it was also announced this morning that Google would be moving out of their Darling Harbour premises next year and across the bay to purpose built offices called “Workplace6″ in Pyrmont. Sounds like big expansion time here in Oz…not to mention their plans for Google Transit in Perth.

I have to ask – why Perth??? Is that because it’s the only city with straight roads where the RTA isn’t constantly performing roadworks or changing the one way system?