Google have added a new Beta tool called Google Insights for Search. It’s sensational. With a quick search you can see the regional differences between keywords. For instance, in the last 30 days more people in Victoria are searching for SEO than those in Sydney. And according to this tool, no one is searching for “search engine optimisation” anymore, interestingly it seems “search engine marketing” is no longer popular either (which kind of goes against my other data).

It’s a quick tool with an easy to understand graph that should really be used for more less serious searches or in this case political searches, so here goes. Over the last 90 days more people in Northern Territory, Tasmania and SA have been searching for “Olympics” than those in the Eastern Seaboard.

But when it comes to “Tibet”, the Eastern Seaboard leads the way, with no searches from NT or Tasmania.

I’ll let you make your own assumptions…

I’ve just read some of Jill Whalen’s articles she’s started writing for TalentZoo and they are great. I wish I had the time and patience to write such in-depth articles. I hate re-inventing the wheel and she’s already done it so I can just share the link with you and pass on some of the love (and guidance).

From these first two articles, it looks like you will be able to SEO like a pro once you’ve read all her articles.

So far there’s:

Part One – Hunting for Keyword Phrases

Part Two – Creating a Keyword Phrase Map

And if you want to listen to Jill, you can download her podcasts on the emarketing talkshow

Actually you should, she sounds nothing like you’d expect from her photos. It’s like listening to your 8 year old niece talk about SEO…

Well, I have to say. Well done Microsoft. I can’t honestly remember the last time I said that.

With their new adCenter comes this super new tool for estimating traffic from keywords, by trend, gender and age. As a former marketeer this gets me really excited. I know they are still pathetically general, but for a quick spy it’s excellent.

Unfortunately it will be using American data so not an accurate reflection of the Australian industry, but it is only a guide.

http://adlab.msn.com/ForecastV2/KeywordTrendsWeb.aspx

Also, all of my searches seem to spike in March/April, especially true for people searching for the meaning of life below.