I’ve just read an article by Axandra, the people who make IBP the do-it-yourself SEO software. This article is a concise and easy way to explain to customers the different approaches needed in SEO depending on the level of competition. It also outlines the importance of links when trying to achieve a top ranking on a competitive term.

It reiterates the importance Google places on incoming links, so let me repeat again, if you want to go after a competitive keyword term then you better have a lot of high quality links. For help on link building visit our link building packages.

Enough talk, go and read the article.

Google has released a statement about having low quality backlinks to your website. In typical Google fashion it’s not very specific, however I’m reading that having a heap of low quality links to a site that doesn’t hold a lot of weight can effect rankings. Read the article here: http://googlewebmastercentral.blogspot.com/2009/10/dealing-with-low-quality-backlinks.html

Karen Thackston has just written a great post highlighting the value of article marketing and guest blogging. The essence of the article is that even if you don’t gain any SEO advantage of these two mediums, you still gain massive publicity that would have been difficult to achieve before the internet.

It’s a reminder that as online marketeers we shouldn’t forget the end result. Which is to grow the business. Read the article here

Yesterday Google released their SEO starter guide to the public. This document was initially given to Google staff, but they’ve now released it to assist website owners.

It really is SEO 101, but it’s a great lesson to new website owners that there is no substitute for a quality website when it comes to chasing a high search engine position.

Download the Search Engine Optimisation Starter Guide here.

Worried about the Hadron Collider?

Those mischievous chaps over at SEO Black Hat have written about Google’s black hole. A very real phenomena that happens frequently. It’s not what you think either, not about being page 1 one day and no-where to be found the next, although that too happens a lot. No, this is about the power of authority sites and how they dominate 70% of the top rankings.

Read the article here http://seoblackhat.com/2008/09/08/black-hole-seo/