Search Engine Optimisation

Search engine optimisation (SEO) means your website is optimised to achieve high rankings in search engines such as Google, Yahoo and MSN. With 75% of all online traffic coming from search engines, it's important to be in the top two pages.

SEO can mean a lot of different thing to different people. Here is how we interpret it at BlackMax Media:

Organic search engine optimisation

Organic SEO means on page factors such as making sure your website targets key phrases in the right places on each page, making sure your code isn't working against you and validating your website. Read more

Once your website has passed the basic requirements of organic SEO, it's time to get competitive:

Competitive keyword research and competitive analysis

You might think you know your potential customer and what words and phrases they use to find a service like yours, but wouldn't you like to know for sure? We tell you the most popular phrases and keywords in your industry, and then optimise your website for these popular phrases. We also check out what your competition is up to and look for a gap in the market.

Link building & online promotion

This is currently one of the most important factors of SEO. If you have a website without any links pointing to it then it doesn't look very popular to Google. Similarly if you have a website about pens with 3000 links from websites about vitamins those links will be discounted as spam. Read more

Search engine marketing (Pay Per Click)

If you want immediate results for your website we recommend Pay Per Click (PPC). This is where you advertise on the search engines and only pay when someone clicks on your advert. If your website is less than six months old, this is the best way to get traffic. Read more

Complete search engine optimisation

This covers all of the above and more. When we talk about search engine optimisation, it's not just making your website rank high for specified keywords, or increasing your traffic.

There's no point in conducting SEO if your website isn't going to convert your visitors into customers. By looking at your current website statistics, we can see where your visitors are dropping off and look at why and how we can change that. We'll also look at your navigation and recommend ways to drive your customers through your website.

Order an SEO audit to see if your current website is achieving the results it could be.