Search engine optimisation case studies
These Search Engine Optimisation (SEO) case studies are a our portfolio of recent success in search engine rankings for our clients using a combination of keyword research, on-page optimisation and link building.
These are honest examples, showing all results across the three major Search Engine Results Pages (SERP). Most agencies offering SEO will only show you the keywords for which they have gained a top position across one of three major search engines, or will only show you results for random keywords that don't acquire a lot of traffic.
But it's not all about rankings, the most important factor in performing SEO is conversions. There's no point having a number one ranking if your website isn't converting, such as making a sale or collecting contact details. Contact us to learn more about conversions.Link Building and SEO strategy = Number One Rankings
Ausnet Underwriting Agency are an underwriting agency, who have recently acquired the resources to provide insurance to the retail industry.With their rebranded website (Nov 06), we embarked on an SEO campaign to highlight their provision of insurance in the retail sector.
As Ausnet have a .com domain name and previously had hosting outside of Australia, they did not
appear in Google and MSN ("Search within Australia"). It took roughly three months to achieve the rankings
they have below from "Search within Australia". The result is a combination of transferring hosting
to Australia and building in-country links.
| Search query | Google AU | MSN Live AU | Yahoo AU |
|---|---|---|---|
| Retail shop insurance | 1 | 1 | 1 |
| Takeaway insurance | 1 | 1 | 1 |
| Fish and chip shop insurance | 1 | 1 | 1 |
| Retail insurance | 3 | 6 | 6 |
| Underwriting agency | 7 | 4 | 5 |
Keyword Research and On-page Optimisation = 300% Increase in Traffic
Their business has grown substaintially this year through their website and it is now their only form of advertising.
Taken from 2007
